Our Story

Buy Pink

Funding Breast Cancer Research

Our non-profit business started in 2020 as a 501c3 Corporation and was founded by Lucy Friend Hutchison. BuyPink.org began as a tribute to Lucy’s sister Noreen Friend Fraser, who co-founded “Stand Up To Cancer”. Noreen also started the Noreen Fraser Foundation before losing her 16 year battle with stage 4 metastatic breast cancer. Lucy’s endeavors to end breast cancer forever arise from this personal tragedy. Her experience in a career of health care marketing and passion for women health issues, make BuyPink the perfect business. So, rest assured that buying the store’s products will be helping to fight this disease and hopefully, save some of our sisters.

Make a Difference

We believe that by funding breast cancer research organizations that share their findings among other researchers, a cure can be found much sooner. With your support by purchasing products or making a donation, we can help these researchers to find a cure for breast cancer in our lifetime.

Currently we are supporting breast cancer research at the following institutions:
MD Anderson Cancer Center
Dana-Farber Cancer Institute
Massachusetts General Hospital Center For Cancer Research